Apple once again proved why it's the cornerstone of many investment portfolios yesterday, delivering quarterly results that exceeded Wall Street's expectations despite ongoing economic jitters. The tech giant reported $94.0 billion in revenue for Q2 2025, up 10% year-over-year, with earnings per share climbing 12% to $1.57.
Shares climbed about 2% in after-hours trading - not spectacular, but solid in a market that's been punishing anything less than perfection lately.
iPhone sales were the star of the show (aren't they always?), but I think the real story here is the services segment, which grew 17% and now accounts for nearly a quarter of Apple's total revenue. Tim Cook specifically highlighted Apple Intelligence as driving new subscriptions across their ecosystem.
"We're seeing users engage with our AI features at rates that have exceeded our internal projections," Cook mentioned during the earnings call. "This is translating directly into higher services attachment rates."
What's remarkable to me is how Apple continues to execute so consistently when many of its tech peers are struggling with shifting market conditions. The company raised its dividend by 5% too - a nice cherry on top for long-term investors.
While other tech stocks bounce around like ping-pong balls, Apple remains - well, the apple of Wall Street's eye (sorry, couldn't resist).
